SEO Expert Tips

AMP an Amazing Feature that Improves User Experience

Google always strives for increasingly concerned with user experience. AMP is a great tactic that improves the user experience. More than 1.5 billion AMP pages have been published.


AMP was announced back in 2015 for improving the performance of the internet on mobile devices. AMP has main work optimizing webpages for quick loading on mobile device content through lightweight pages. AMP refers to an open-source coding standard for publishers.


If your website speed is super slow-loading for users you have immediately brought improvement in load speed times through using AMP. A recent study by Google suggests that if your website loading speed goes to 1s to 5s, then the bounce rate will be increased by 90%. AMP content is beneficial for your SEO strategy because these pages show up on the Google News carousel.


Let's see SEO benefits of AMP: Accelerated Mobile Pages


1. As we know that the loading time of the website plays a crucial role in improving the user experience as well as it is one of the major factors in your SERP ranking. The faster your page, the higher you rank, It is a fact because an average mobile user won't want for more than 6 seconds for a page to load.


2. Bounce Rate: Not only having the appropriate speed of your website is to improve the user experience but also reduce your bounce rate. Maybe it is not one of the important SEO ranking factors, but a low bounce rate helps to search engines that your page offers what your audience is searching for a piece of specific information.


3. A website that uses the AMP feature means to get more attention.


4. When you apply AMP to standardize your mobile-responsive pages means you are giving speed and readability as top priority over anything else.